
Cultivate Gratitude
Inspire Kindness
Multiply Generosity
Reason Ventures was founded in 2011 by David Straus, CEO, following the sale of his first company to Amazon. Initially focused on investing in early-stage companies, the company’s mission has since expanded. Today, its primary activity is coaching C-suite executives from both startups and Fortune 500 companies worldwide.
There is no better way to understand David's impact on his clients than to read their TESTIMONIALS.

Executive Development &
Leadership Coaching
True leadership exists when we integrate the thinking in our brain with the knowing in our heart
Our Purpose
Passion-Driven Executive and Leadership Coaching and Mentoring.
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To ignite the leader inside you and your entire organization. To remind you how to reconnect your drive with your passion, and to ultimately give you the tools to listen to the vision you have deep inside for the company you lead, the customers and shareholders that depend on you and the life you continue to build.
We work with executives to translate their vision into actionable strategies and effective communication for all their stakeholders.
We work with C-Suite executives and Senior Managers at Fortune 500 Companies to help them re-discover the passion they held when they began their career.
We work with corporations to define best practices in team building and create empowering long-lasting culture for their division and organization.
We work with Executives looking to grow their leadership potential to find their full authentic leadership style and voice.
From public speaking support to actionable goal setting our team is there to support you to achieve all the success you desire.
There is no such thing as work/life balance,
there is only work/life integration.
We don’t lose part of ourselves when we enter our work day. If we honor the fact that our work and our non-work are simply different parts of the same person then we can benefit from all aspects of who we are as we flow through different aspects of our day. The outcome of this integration allows us to mindfully engage with our full life, always paying attention to our own tether connecting us to why we are here. Ultimately this means we experience more fun, more love, more enjoyment – more often.

Our Approach
We are results oriented. We set goals with you and we achieve them. But our process is different than most other leadership development programs. We engage our clients by first understanding what their issues and concerns are. We dive deep into conversation under a strict confidentiality agreement around your goals, team goals and company goals. We listen to the data points you perceive are the most important. Then we do what most leadership development teams do not do. We set all that information aside, knowing we will return to it. And we focus on what you know to be true. What led you to bring you to this very point in time. What you love, what you’re passionate about, and what you may be afraid of. We create a very safe place for you to have the difficult conversations. We dive into conversations about your largest aspirations and dreams for yourself, your teams, and your organization. We give you tools to identify all aspects of these elements. And then, we re-open the discussion around the data points and the strategy of where to go and how to get there.